• 24/7 access to learning programs

  • Increased motivation & enjoyment at work

  • Improved work-life balance outcomes and personal health and wellbeing

  • Decreased risk of discrimination

  • Greater flexibility

  • Sustainable career design

  • Informed of support options available

  • Improved time management & productivity

  • Clarity of policies, expectations and entitlements


  • Clarity on working parent needs

  • Manager training

  • 24/7 support from client services

  • Increased talent retention

  • Easier parental leave transition for whole team and clients

  • A flexible mind-set

  • More confidence team is appropriately supported

  • Enables managers to develop and negotiate win-win flexible work arrangements

  • Support to promote gender equality

HR | Organisation

  • Instant access and easy implementation

  • Retain talent and have more women in leadership

  • WGEA reporting requirement met

  • An end-to-end program

  • Reporting functionality

  • Accessible in Australia and Internationally

  • Employer of choice status

  • Reduces HR workload

The Business Case for Action

Developing effective family, career and wellbeing programs isn’t just about doing the “right thing” or ticking all the boxes. There is a very strong business case for supporting employees with caring responsibilities – both men and women. By working with us you will:


  1. Have an end-to-end parental and carer transition program that delivers a family friendly workplace culture.

  2. Promote gender equality by supporting and encouraging men and women to share in the caring and manage career and family life.

  3. Raise the awareness of unconscious bias and minimise legal risks associated with pregnancy and carer discrimination.

  4. Enhance your reputation as a Family Friendly Employer of Choice (for women and men), attract the best talent, reduce the cost of staff turnover and increase levels of engagement.
Creative blond businesswoman leading hes team in a friendly conversation about their next agency project

Why Be A Family Friendly Employer?

  • Many working parents and carers are unsatisfied with their work-life balance with some reducing participation or opting out completely. The impact of the work life squeeze can also mean busy parents are more likely to experience burnout and less likely to feel they have the time and confidence to pursue more senior career opportunities.
  • Workplaces and their leaders struggle to deliver effective learning and coaching programs to support employees with parental leave transition and ongoing work-life management. Often they lack internal parental and carers leave educational programs and HR lack time and resources to provide.
  • It costs the Australian economy an estimated $24 billion per annum due to parents stressing and dealing with family issues at work. 80% of this productivity loss is not visible.
  • 10% higher staff turnover for companies without family friendly work places strategies
  • Paid parental leave is over-relied on to retain and keep primary carers engaged in the parental transition period and ongoing work life wellbeing is deprioritised
  • Job design limitations make flexible work a challenge in reality for many
  • 48% of organisations offer a paid primary carers’ leave leaving over 50% of Australian’s with only basic minimum wage provisions
  • Managers are ill-equipped to support parents transition to leave and managework life balance
  • In Australia, 1 in 2 women and 1 in 4 men experience discrimination in the first year of parenthood or during pregnancy.
  • There is a 23.1% gender pay gap (total remuneration) with men earning $26,853 more than women. 16.3% of CEO’s are women, with only 6.1% of all managers employed on a part-time basis.
white-single- motif@2x-g
  • Many employers in Australia are not running at desired capacity due to inadequate family friendly policies and practices. Only 62% of employers have a strategy for supporting employees caring responsibilities
  • $340 is the minimum estimated cost per day to companies for an absent employee. 92 million working days are lost due to absenteeism in Australia per annum.
  • Over 63% of working parents reported loosing out on over $10,000 lost earnings over the last year because of commitments to family. Also, the career pain is being felt by the younger working parent generation.
  • Only 15% of fathers request flexibility.
  • Only 2% of fathers take parental leave
  • Nearly half of men and women said they would take a job with less money if it were more family friendly and flexible. What’s more 25% of men are feeling trapped in their workplace – they want to move jobs for more family flexible work but feel they can’t.
  • It is estimated Australian employees are absent from work for an average of 9.5 days each year the cost to the economy is approximately $33 billion per annum. Informal carers provided an estimated 1.9 billion hours of care in 2015. The replacement value of care provided by non-primary carers is $16.6 billion per annum. 1 in 8 Australians (2.86 million people) are estimated to be providing informal care.
  • Data shows the leadership pipeline isn’t working: women struggle to get past the lowest levels of management and they occupy only a quarter of positions in the top three levels of management. Women comprise only 26.1% of key management positions, and 17.3% of CEO positions.

The consequences of negative experience through a caring transition can include: “higher absenteeism, lower productivity, higher staff turnover, subsequent recruitment and training costs, as well as reputational damage.”

National Prevalence Survey, Human Rights Commission.



Workplace Gender Equality Scorecard 2015-2017

OCED Parental Leave Report

Carers Australia Statistics

Australian Work and Life Index (AWALI) - The Persistent Challenge: Living, Working and Caring in Australia in 20 National Prevalence Survey, Human Rights Commission.